Identification and satisfaction of the customers’ stated and unstated needs and wants to which a firm’s goals can be best achieved through this type of marketing management philosophy .

In achieving their marketing objectives firms monitor and regulate their marketing activities, employing this set of practices and procedures.

Failure to adequately communicate instructions on (1) proper, safe item use, (2) inherent potential dangers, and/or (3) risks of using the item.

Includes every person, group, or entity, every big and little thing, every event, every result, every positive and negative emotion, every internal and external factor, every relationship , every day […]

Gathered continuously from sources inside and outside an organization , with analysis and assessment of marketing information by this type of computerized system. Product development or improvement , pricing, packaging, […]

A company’s marketing resources and activities assessed and resourced to apply, track and review events and activities.

An entity accountable for managing a product or business as marketing resources. Multiple marketing managers can simultaneously be coordinated, or as in small businesses, less likely to require the services […]

Commonly termed as 4Ps: product, price, place, and promotion as the controllable elements of a product’s marketing plan for this type of planned mix.

Rather than defining the company and its products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic marketing approach focusing on the company’s needs. The […]

Describing activities involved in achieving specific marketing objectives within a set timeframe as this type of product specific, market specific, or company-wide plan. Beginning with conceptualization, the identification through market […]

Select group of research subjects taken from the population with broad characteristics.

An organization ‘s marketing goals integrated into a cohesive whole that is this type of strategy. The marketing strategy is part of a larger marketing plan . The strategy focuses […]

Having maximum appeal to a targeted market segment as leverage in a central marketing idea or message, or a product benefit or feature.

Owned and operated by the Dow Jones, this is a financial website that reports important information relevant to investors, such as up-to-date information on stock market statistics and corporate news. […]

1. In Securities trading, this is the (1) price details recording of stock exchange security trading. (2) Official count of transactions as trades during an exchange’s trading hours. 2. In […]

Sequence of stochastic events based on probabilities instead of certainties. The current state of a variable or system is independent of all past instances, except for he current present state. […]

Process as a series of events whose past behaviors is no help in predicting any future behavior except the current or present behavior. It involves random chance or probability . […]

A given event is dependent to some degree on recent previous events in this type of situation. Research may find that a bull week in the stock market is followed […]

An identification consisting of letters, numbers, and/or symbols painted, printed, stamped, written, or otherwise affixed to cargo containers or packages. The shipper is responsible for marks. Any backfreight or overcarriage […]

In practice and conveyancing . One who makes his mark; a person who cannot write, and only makes his mark In executing instruments. Arch. N. Pr. 13; 2 Chit. 92.

1. In Budgeting, this is a line-by-line budget review by a committee formed for the purpose of approval, disapproval, or modification . 2. In Distribution , this is the price […]

Describing, and wrapping or encapsulating data and its attributes using a specialized computer language. A markup language embeds processing instructions, called tags, in electronic documents. This is done to accurately […]

The activity of setting an item’s selling price by adding either a set percentage or some additional amount to an item’s cost price.

An English statute enacted in 1207 (52 nen. III.) at Marlbridge, (now called “Marlbor- ough,”) where parliament was then sitting. It related to land tenures, and to procedure, and to […]

These words, “marque” and “reprisal,” are frequently used as synonymous, but, taken In their strict etymological sense, the latter signifies a “taking in return ;” the former, the passing the […]