A firm’s policies, resources, and strategies matched to a market opportunity .

An order to buy or sell at the market value .

Identifying and meeting the stated or hidden needs or wants of customers as a focus of a business’s approach or philosophy. Also refer to product orientation and sales orientation .

1. The action of increasing an existing product’s market share or new product introduction to grab market share by volume discounts, advertising, lower prices, or bundling as a strategy. 2. […]

a high volume of sales and deep market penetration of a new product achieved quickly by this type of strategy. A product’s introductory price is kept comparatively low while the […]

A return rate carries a high risk being involved with this set of investments.

in the same market or industry, using a firm’s sales volume relative to the sales volume of its competitors as a ranking of a brand, product, or company.

The actions of improving consumer comparison perception of the firm’s brand or products versus the competition . Taking a solid, unchallenged, advantageous position in the consumer’s mind is the exact […]

During a certain period, in a specific product’s market, stating this measure as the estimated maximum total sales revenue of all suppliers.

Influencing an item’s price with control exercised over its demand, supply, or both as a firm’s measure of this type of strength. Every firm in a market has zero market […]

the term that is given to the price that a seller will pay and the money a purchaser will pay.

A targeted group, population, or market segment uniquely identified by this specific set of characteristics. it includes demographics , income, life style, psychographic, and socioeconomic information to formulate marketing plans,

Market proxy is an overall market’s broad representation . To simplifying studies requiring a market variable, statistic, or comparison, one uses a market proxy, a broad representation. A proxy will […]

An advertising medium or promotional campaign seeks to reach this estimated group of potential customers.

How well the public knows, or the degree of public knowledge for a brand, product, or firm. Measured and expressed as a percentage, this is the firm’s or product’s sales […]

A specific market is identified and its size and other characteristics are measured as a marketing research component. Another name for marketing research.

All portfolio assets value-assessed to establish this expected return on the overall theoretical market portfolio .

The loss an asset can occur when the market makes a shift.

After the risk factor has been taken away, the amount of profit that is recognized, stated as this measurement value.

Individuals, families, businesses, or organizations, with one or more similar characteristics or needs in an otherwise homogeneous market, recognized as a uniquely identifiable group. These market segments typically react predictably […]

The action of identifying unique group characteristics, separating groups by these characteristics, and segmenting these groups from the large homogenous market. Designing a marketing strategy that tightly matches the targeted […]

Correlation between short term and long term interest rates does not exist according to this interest-rate-related theory. In addition, this theory continues that supply and demand and the risk associated […]

A brand, product, or company in a market it dominates, shown by total sales volume as a percentage of overall sales.

Entity accountability assumes product risk liability in proportion to the entity’s market share as this legal doctrine. Here is a scenario: even if an entity did not produce the actual […]

A specific market’s entity count of potential product or service buyers and/or sellers. Before launching a new product or service in an area, knowing the market size interests companies.