The application of marketing techniques to a specific product, product line, or brand. The discipline of brand management was started at Procter & Gamble as a result of a famous […]

The proprietary combination of names, symbols, and colors that convey visually a brand’s identity.

A name given by the maker to a product or range of products, esp. a trademark.

A specification that cites a brand name, model name, model number or some other designation that identifies a specific product as an example of the desired quality of merchandise .

The feeling that people have about a brand as distinct from what the product can actually do.

Brand piracy is the act of naming a product in a manner which can result in confusion with other better known brands.

Relationship between a brand’s market development index and brand development index (BDI) in a particular market area. The brand potential index is used to predict future sales and to aid […]

The stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor’s brand if the preferred brand is unavailable. See Brand Insistence; Brand […]

The brand promise is what audiences are assured of receiving as a result of their relationship with the brand.

The extent to which the general public (or an organization ‘s target market ) is able to identify a brand by its attributes.

Decision-making for the effective handling of brands; three general branding strategies are available – a single brand for all of the organisation’s products, family branding, or the use of individual […]

A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.

The value which a brand would be given if represented on a company balance sheet .

An ancient mode of punishment by inflicting a mark on an offender with a hot iron. It is generally disused in civil law. but is a recognized punishment for some […]

An instrument formerly used in some parts of England for the correction of scolds; a scolding bridle. It inclosed the head and a sharp piece of iron entered the mouth […]

A maltster, a brewer.

Malt

A yellow alloy of copper and zinc or a decorative object made of such an alloy.

To determine feasibility of the product that is intended, there’s a prototype configured for the testing straight out the laboratory. Also may be compared with breadboard configuration .

When a firm is listed on a nameplate of brass but without any real existence. This applies to the registered legal address .

A clamorous or tumultuous quarrel in a public place, to the disturbance of the public peace. In English law , specifically, a noisy quarrel or other uproarious conduct creating a […]

Form, fix, or join by soldering with an alloy of copper and zinc at high temperature . Also refer to braze.

Conservator of the peace. See

The unlawful or unwarrantable entry on another person’s soil, land, or [close. 3 Bl. Comm. 209.

A common law tort that protects private information that is conveyed in confidence . A claim for breach of confidence typically requires the information to be of a confidential nature, […]