This applies to the state of a brain that shows no electrical activity.

The emigration of highly trained or intelligent people from a particular country.

A group of experts appointed to advise a government or politician.

An offshoot, lateral extension, or subdivision . A branch of a family stock is a group of persons, related among themselves by descent from a common ancestor, and related to […]

Form of banking automation that connects the customer service desk in a bank office with the bank’s customer records in the back office. Banking automation refers to the system of […]

A secondary railroad line branching off from a main line.

This term, as used at common law , included rivers in which the tide ebbed and flowed. Arnold v. Mundy, 6 N. J. Law, 86, 10 Am. Dec. 350.

A smaller, remotely located office that is separate from a company’s corporate headquarters.

The person who is responsible for the smooth function of an office or subsidiary that exists and conducts operations in a place other than where the company is headquartered. The […]

One possessing a license, commission, or certificate of competency issued by the proper authority and usually after an examination . U. S. v. Forbes, 25 Fed. Cas. 1141; Petterson v. […]

A lateral extension of a main line; a road connected with or issuing from a main line, but not a mere incident of it and not a mere spur or […]

This is a Southern Africa tax that nonresident companies must pay if they register a branch instead of another company.

To stamp; to mark, either with a hot iron or with a stencil plate. Dibble v. Hathaway, 11 Hun (N. Y.) 575.

Components of brand image , usually (but not always) assessed by qualitative research method.

A marketing concept that measures consumers’ knowledge of a brand’s existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand.

A common objective of an online marketing program. Strategies and tactics are deployed with the purpose of generating awareness of your company name , particularly in online circles.

Brand Development Index or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 – 50 year olds). It is a measure […]

Marketing strategy where the same brand name is given to a number of products in order to encourage recognition .

Decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it; […]

The outward expression of a brand, including its name, trademark, communications , and visual appearance.

The impression of a product held by real or potential consumers. Refer to corporate image.

Marketing a product with the highest number of total sales within its category.

The process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for […]

The situation in which a consumer generally buys the same manufacturer -originated product or service repeatedly over time rather than buying from multiple suppliers within the category ( sales promotion […]

Defined as relative possibility of customer shifting to another brand in case there is a change in product