The number of customers reached by an ad. Readership and the media vehicle are used to define this figure.

The analysis that looks at the cost of advertising and the amount of profit from the audience reached.

The amount demand changes prices for goods and services. If the item costs less more are sold. It it cost more less are sold and the price goes up.

The times an ad is printed or aired in a period of time.

The media used to get customers interested in a business or product.

The advertising vehicles that are used to place ads. They can be billboards, magazines, or radio just to name a few.

The point of the ad that the customer should get through words or pictures.

A company on the internet that gathers customer data from internet users. It helps ecommerce merchants make ads that will work.

The goal of an ad. Generally its to get a new customer or get an old one back.

The times an ad is seen in a print media source.

An outline of an ad campaign that has objectives, means to get results, and the resources needed.

A survey to test an ad before releasing it officially.

The way a company measures its marketing strategy . The expenses and sales are used to get the figure. A lower number is better than a higher one.

The main idea of an ad campaign. Its goal is to get an effect through many ads instead of just one idea per ad.

Using current sales and marketig costs to see how effective an ad campaign is.

The amount of advertising in the customers exposure. This can be done on radio or in print.

An editorial style ad that is made to reach more customers. The TV version of this is an infomercial.

View; opinion; the counsel given by lawyers to their clients; an opinion expressed as to wisdom of future conduct The instruction usually given by one merchant or banker to another […]

When an issuing bank speaks to their advising bank .

To forward a letter of credit to the L/C beneficiary .

AKA advice of acceptance or advice of shipment .

A receipt from a collecting bank proving the original bank has paid its debt and the amounts paid.

When a bank informs a party a line of credit is opened in their name.

A receipt of a collecting bank even if the debt is not paid.

A note sent to a buying exporter that their cargo is on its way. A copy of both the invoice and packing slip is also sent sometimes. AKA advice note […]