A negative effect caused by environmental factors . This occurs when the body reacts unfavorably to a sudden change.
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ADVERSE ENJOYMENT
The possession or exercise of an easement, under a claim ofright against the owner of the land out of which such easement is derived. 2 W’aslib.Real Prop. 42; Cox v. […]
ADVERSE FINANCIAL SELECTION
When cash is given for insurance policy due to extreme need on the insured’s part. The money may also be reinvested somewhere else.
ADVERSE INTEREST
Any interest that will completely or partially displace your own interest in something.
ADVERSE OPINION
An AUDIT OPINION by an external auditor indicating that a company
ADVERSE PARTY
An ” adverse party ” entitled to notice of appeal is every party whose interest in relation to the judgment or decree appealed from is in conflict with the modification […]
ADVERSE POSSESSION
When a party claims ownership of a propety they have been in for more than 12 years. It can also be claimed on abandoned property or it can go unchallenged […]
ADVERSE SELECTION
When an insurance company covers someone who is lieing about a preexisting condition . The policy harms the company that took the application . AKA antiselection.
ADVERSE TRUSTEE
A party related to a person owning a trust. Or an employee who has interest in the company trust.
ADVERSE USE
Using property without owner permission . Commonly used in relation to easements and water authorities .
ADVERSE WITNESS
A witness who gives negative evidence against the party who called them as a witness. Refer to hostile witness .
ADVERSUS
In the civil law . Against (contra.) Advcrsus Ixmos mores, against good morals. Dig. 47, 10, 15.
ADVERTISEMENT
Notice given in a manner designed to attract public attention; information communicated to the public, or to an individual concerned, by means of handbills or the newspaper. Montford v. Allen, […]
ADVERTISEMENTS OF QTJEEN ELIZABETH
Certain articles or ordinances drawn up by Archbishop Parker and some of the bishops in 1504, at the request of Queen Elizabeth, the object of which was to enforce decency […]
ADVERTISER
A party that places advertisements to get new customers.
ADVERTISING AGENCY
A firm that creates, designs, plans, surveys, and basically helps a company advertise their services or products. They are not agents of the company that hires them but work in […]
ADVERTISING ALLOWANCE
A price break given to cover the advertisement costs of a retail or wholesale customer.
ADVERTISING APPEAL
The basic reason for a person to buy from a company. It is used in the ad to build new customers and create campaigns. Refer to advertising theme .
ADVERTISING APPROPRIATION
The cost of advertising in an accounting period . Any advertising appropriate method is used for this figure.
ADVERTISING APPROPRIATION METHODS
Refer to affordable method , copmetitive parity method, objectives and task method , and percentage of sales method .
ADVERTISING AWARENESS
The amount of attention an ad gets from its target audience .
ADVERTISING BRIEF
A document an advertising agency draws up with the objectives, target audience , strategies, timeframe, and total cost. Its like an advertising contract.
ADVERTISING CHANNEL
A media channel that advertisers use to do their promotional capmaigning.
ADVERTISING COPY
The letters on any ad that are designed to get a buyers attention.The headline is most important here. Shorter is better but if well written a long ad will also […]
ADVERTISING COSTS
Any money paid for exposure and marketing costs.