Using a select audience number or a small geographical area to spread an advertising message or signal. Cable television, direct mail, specialized trade publications, seminars, and keyword-associated web advertising are all media used in narrowcasting . Its goal is using past demographic, psychographic, and past buying patterns for delivering custom-tailored ads to potential recipients predisposed to it. Also refer to broadcasting , multicasting , unicasting, and widecasting.
Black’s Law Online Dictionary
