Media planning tactic that indicates that advertising at a lower weight but a higher, consistent frequency is more successful than advertising at a higher weight but a lower, sporadic frequency.

In old English Q law. Fresh suit; fresh pursuit Pursuit of a thief immediately after the discovery of the robbery. 1 Bl. Comm. 297.

This term refers to the revision of already published work due to the discovery of new information . See also: Redaction

In D French law. A receipt setting forth the ex- ‘ tent of the interest subscribed by a member of a mutual insurance company. Arg. Fr. Merc. Law, 571. QRECEFTUS. […]

1. Social event with food and beverages, arranged to welcome special guests or a newly married couple. 2. Room or area where visitors (1) are received, (2) register for hotel […]

The first point of contact in an office; receptionists are seated at the entrance and do a variety of tasks including answering phones, distributing mail, signing for packages, office upkeep.

the name that is given to a stoppage in court proceedings for a short period of time but the court is not adjourned.

The act of ceding back; the restoration of the title and dominion of a territory, by the government which now holds it, to the government from which it was obtained […]

A company that achieves financial success during a recession compared to other participants in the same industry. This may occur due to effective business planning focusing on recession resistant goods/services.

Essential piece of macroeconomics that accounts for the gap between the short run equilibrium level and full employment real production. A recessionary gap is associated with a business cycle contraction […]

Lat. In old English law . A going back; reliction or retreat of the sea.

Ger. Right; justice; equity; the whole body of law ; unwritten law ; law; also a right. There is much ambiguity in the use of this term, au ambiguity which […]

In French law . The state of an individual who commits a crime or misdemeanor , after having once been condemned for a crime or misdemeanor; a re- lapse. Dalloz.

Within the environment of health insurance , this term is used in reference to the regularity with which an insured returns to the hospital for inpatient treatment due to the […]

the term that is used to describe a person who is a habitual criminal .

Ingredients or components with their relative proportions and the method of processing to create a manufactured good or product.

This term refers to someone who receives something from someone else. The recipient can receive any number of things including a letter, phone call, amount of cash, embrace or message.

A location or place where the insured’s business is accepted or approved. Under business income coverage, one of the types of properties or assets that may be covered.

1. Inversely related. 2. Relationship in which movement of one party is met with a corresponding movement of the other. 3. Number resulting from dividing 1 by a number except […]

This term relates to the exchange of an advertiser’s goods or services such as appliances or hotel rooms, to pay for the services of an advertising agency or medium.

1. General: arrangement in which two or more parties agree to share resources. 2. Data backup: Two organizations agree to store backup data . 3. Disaster planning: Each party agrees […]

A contract, the parties to which enter into mutual engagements. A mutual or bilateral contract .

the name that si given to the legal obligations between the 2 parties in a law suit.

When insured parties group together to protect one another. New members are sought to prevent loss. AKA recriprocal insurance exchange.

Individuals come together to insure each other. Under this type of arrangement , each person takes on a share of risk. These individuals are subscribers, and an attorney administrates the […]