Comparision of advantages and benefits aimed by advertisement and promotion offered by a product which is being promoted with a few set of benefits achievable from products under competition

Rivals in the market who compete with each other over the production and distribution of a similar product class but offers different benefits, prices and features.

A belief that a relatively good product does not require a lot of marketing spending as it can create its own market.

The total economic cost associated with a certain quantity of good or service in the process of production

Use of technology in the form of softwares to control date associated to a specific product. The data which is controlled generally includes technical specifications of the product, for production […]

A producers take on a product regarding its concept, manufacturing and design requirements and specifications, purpose, properties, pricing and positioning strategies etc

The consumers take on a product evaluation which includes advantages and benefits, presentation , pricing, aim etd

The conception of a product with new or different charecteristics that provides additional or new advantages for the buyer.

A defined set of steps and tasks such a organization , strategy, generation of concepts, development of marketing plan , evaluation and commercialization of a new product.

Development or incorporation of properties such as pricing, style, benefits etc that the intended buyers of a product percieve to be different from others and hence desirable. Promotion of the […]

Conglomerate merger where firms merging use similar production techniques and/or market and distribution channels rather than competition .

A group of products which derives from a similar product platform . These goods or services makes use of the same physical properties and share customer segments, pricing techniques, distribution […]

Providing incentives to potential consumers to show them that they have access to a range of features and benefits to choose from, that their variety of requirements will be adjusted […]

Order in which a firm or franchiser supplies a product family to a certain dealer or franchisee who associates with the brand name of the producer. Usually product franchisees are […]

The introduction of a new product into the market. It signifies the point where buyers have access to the product for the first time.

The stage of production process which includes a repetititve assembly of highly standardized products. When a production operation uses a product layout , production work can be layout in a […]

the time between the starting and completion of a product run.

Strategy in business in which a service or product is developed before the firm determine its market value reasonably. Used of new categories of products it is the form of […]

General obligation or liability of the producer or supplier of goods and services in order to adjust for the loss assosiated with its utilization , such as damage of property […]

A policy that covers any damage or injury within the cover period, resulting from the utilization of the good or service which is insured.

Four variable and somewhat unpredictables stages a product goes through from its introduction and removal from the market: 1. Introduction, 2. sales revenue increase, 3. stabilization of sales revenue which […]

An organizational structure within a business that oversees the development , marketing and sales of product or product family throughout the life cycle of the product. It includes a wide […]

A person in charge of managing activites and functions related to a certain product or type of products. Also called brand manager for consumer goods or services.

A set of similar products that yeilds higher revenue when marketed together than if they are marketed indiviually or in seperation from others.

A business approach which focuses a management’s attention to whatever the company produces or supplies. Similar to Market or Sales Orientation .