Arriving at an asset’s, instrument ‘s, or interest’s appraisal value using this method. Based on similar items’ prices and availability when sold within the last three to six months. Includes […]

Department of Insurance plan promoting specific types of difficult-to-find insurance to assist buyers in purchasing.

In absence of effective promotion, customer brand-loyalty’s gradual erosion over time.

A firm’s marketing approach, activities, aims, and results achieved under analysis and evaluation.

Particular item’s price rise and fall movement or the same for an entire market caused by this tally of actual participant buyers and sellers.

1. Ongoing market valuation of a public firm with publicly traded shares calculated as outstanding shares held by the shareholders counted times the current per share market price . It […]

Currently not a market leader , this is a company actively trying to expand their influence within their industry, aggressively working to gain competitor market share .

A relatively large market percentage covered by a relatively small group of entities accounts for this extent or degree.

Market’s characteristic(s) such as number of the competitors, level or intensity of competitiveness , and the market’s growth rate that a firm walks into when introducing a new product.

When executing its pricing and promotion strategy, this is the firm’s behavior pattern responding to its service-market’s realities.

To evaluate an insurer’s practices and operations, the state’s insurance department conducts this type of examination . The intent is to establish in that state the insurer’s authority and worthiness […]

Firm’s or brand’s market acceptance translates into some level of market connection . A firm’s major asset is a high level of market connection.

With little or no control exercised by individual suppliers or producers, tough competition determines prices between similar goods and services in this situation.

Interaction of demand and supply in the market generates the price signals that cause an ongoing and spontaneous coordination of separate economic activities of individuals engaged in a division of […]

In a given market, as a percentage of a saturation level, a count of active retail and/or wholesale outlets selling a specific firm’s brands. Following a concentrated marketing , a […]

One employs one of three types of this strategy: concentrated marketing , differentiated marketing , or undifferentiated marketing strategy, to capture a planned market share .

One complete uptrend and one complete downtrend included in the longer-term price movements in a broader market index . The cycle is deemed finished when the prices of the index […]

A product’s potential customers tallied within a specific unit area of land. A square-mile or square-kilometer is the typical area unit.

A product’s or company’s total market is expanded by (1) increasing usage per user (2) entering new market segments, and (3) converting nonusers into users.

Sales decline as a tell-tale sign of this condition. Typically due to a major economic hardship like an import surge at the domestic industry’s expense.

governing body intervention in a specific market tied to one or more events, like price ceilings, price floors, or tax subsidies. It can enhance the welfare of society, but usually […]

Market forces causing direction and responses.

Forces of demand and supply integrated and integrating with their generated pricing signals. Market dynamics is beyond any significant control of any firm or group in most free and open […]

An entity’s plans, policies, and strategies collectively impacted by Cultural, economic, political, social, and technological environments.

Information availability measure of provided to all participants in a market versus the maximum opportunities to buyers and sellers to effect transactions with minimum transaction costs.