Often described as cynical or disaffected people, this is a label for those born during the 1960s and 1970s. Often shortened to Gen X. With an increased understanding of technology […]

Born during the 1980s and early 1990s, this group of people’s name is based on the generation that preceded them, Generation X .

Economic status accounting based on current versus previous years, Predictive type of accounting of the economy for the next generation gap . Involves generational monitoring.

Incorporating current knowledge with experimentation and open-mindedness of new ideas into a style of learning. A new way of viewing old methods drives this style of learning. It encourages individual […]

Mechanical energy is converted into electrical energy by this type of equipment.

An item marketed with no brand name, trademark, or other distinguishing feature. Nothing separates it from other similar items except for it market name. Part of a certain general class, […]

Promoting a product category as an advertising strategy. Contrast this to marketing a specific brand name product in that category. To encourage children to eat vegetables, an advertisement will not […]

One of four different types of benchmarking . In unrelated industries comparing the performance of similar organizational processes. Drives toward setting new standards by improving performance and processes used.

Audio cassettes and CDs, adhesive tape and glue sticks, carpets and tiles are competitive products, different, yet solutions and beneficial for the same situations.

A legally unprotected, yet distinguishing mark, in the form of a symbol or a word. This mark definitively categorizes and defines a type of product or service. Some examples are […]

Sellers satisfying buyers of similar need in various scenarios generate this type of market.

Once exclusive, unique brand names that now identify a category for all brands under this respective category of products. Fridge (refrigerator), PC (desktop computer), Thermos (vacuum flask) are some examples. […]

Financial notes or loans issued as one-year investments.

Strategic planning to improve competitive performance , usable by any firm in any market or industry. Differentiation strategy , focus strategy , and low cost strategy are three fundamental marketing […]

Lat. Gentleman; a gentleman. Spelman.

The unique characteristics of a person’s DNA are identified for forensic or diagnostic purposes by using this biotechnology . Known also as genetic fingerprinting.

Genetically engineered and modified meat and edible plants.

A degree of consanguinity . Spelman.

Lat. In Roman law. A tribe or clan; a group of families, connected by commondescent and bearing the same name, being all free-born aud of free ancestors,and in possession of […]

The broad Japanese MONEY MARKET , which includes trading in shortterm GOVERNMENT BILLS, CERTIFICATES OF DEPOSIT, NOTES, REPURCHASE AGREEMENTS and REVERSE REPURCHASE AGREEMENTS.

Lat. People. Contra omnes gentes , against all people. Bract, fol. 376.Words used in the clause of warranty In old deeds.

In Roman law. The members of a gens or common tribe.

In English law . A person of superior birth.Under the denomination of “gentlemen” ar

One who holds a post at court to usher others to the presence, etc.

A woman of birth above the common, or equal to that of a gentleman; an addition of a woman’s state or degree.