Marketing efforts to spur demand for a product that is experiencing declining demand by marketing it as though it were a new product. The success of a remarketing effort is dependent upon a good understanding of what market changes have caused demand to decline so that the remarketing strategy can be based upon the current market environment . The nonpower lawnmower has benefited from remarketing that positioned it as a quieter, environmentally friendly alternative to power lawnmowers that is both a lawn tool and an exercise machine.
Black’s Law Online Dictionary
