Draft or final format, master plan , or blueprint of different graphic elements arrangement of a printed or published work. The element lay out include body copy, colors, headlines, illustrations, and scale). The work can be an advertisement , book, magazine, newspaper, or website. Overall appearance, relative importance, and relationships between the graphic elements mesh to achieve a smooth flow of information /message and eye movement. The goal is maximum effectiveness or impact. Roughs, which are draft layouts, explore different element arrangements before a final layout is made. Printing or production requires a final layout. Also refer to page layout program .